Question: SECTION B [ 6 0 MARKS ] Answer ANY three ( 3 ) of the questions in this section. QUESTION 3 ( 2 0 Marks
SECTION B MARKS Answer ANY three of the questions in this section. QUESTION Marks Examine the scenario provided below and answer the following questions. Croesus Manufacturing Limited CML based in Cape Town, specialises in the development and production of AIdriven commercial drones. The companys strategic goals include the following: Enhance Reliability and Performance: Improve the reliability and performance of AIdriven drones to meet or exceed industry standards. Streamline Production Processes: Reduce costs and boost productivity through optimized production processes. Strengthen Supply Chain Resilience: Develop a more robust supply chain to minimize disruptions and ensure timely availability of components. Optimise Inventory Management: Lower holding costs and improve production continuity by optimizing inventory levels. Expand Market Reach: Increase market presence and drive revenue growth through targeted expansion strategies. Recently, CML has encountered intensified competition due to an influx of lowcost imports from China and other regions, leading to a significant decline in sales. In response to these challenges, the operations manager at CML commissioned a comprehensive review of the critical and strategic decision areas of the company's operations management. To conduct this assessment, CML engaged Mr Kirk van Houten, a seasoned operations management consultant. Mr van Houten delivered the following executive summary highlighting key findings and problematic areas, providing invaluable directions to enhance operational efficiency and strengthen CMLs competitive position. Executive Summary This report presents a thorough evaluation of Croesus Manufacturing Limited CML focusing on the company's operational performance and potential areas for improvement. CML a leader in the development of AIdriven drones, has successfully integrated advanced technology into its product line. The companys commitment to innovation and design excellence is evident, but continued evolution is essential to maintain market leadership. The production system is wellstructured to meet current demand, with sufficient capacity to accommodate future changes. Regular evaluation of production processes is advised to ensure sustained efficiency and adaptability. CMLs Cape Town location offers significant logistical advantages and access to key markets, supporting operational efficiency and market presence. The facility layout enhances production by optimizing workflow and minimizing disruptions. Maintenance practices at CML are robust, effectively minimizing equipment downtime and ensuring reliable performance. Adherence to maintenance schedules has proven effective in maintaining operational continuity. However, recent feedback has raised concerns about the reliability of the drones' functionality, suggesting potential shortcomings in the quality assurance processes. These issues could impact product effectiveness and customer satisfaction. In addition, several internal challenges have been identified. Discrepancies between workforce skills and production requirements may lead to inefficiencies. Supply chain disruptions have affected the timely availability of essential components, causing fluctuations in operational costs. Inventory management issues are impacting both storage costs and production continuity. Furthermore, scheduling practices have resulted in delays in meeting production and delivery targets, affecting resource utilization. Conclusion This evaluation identifies both strengths and areas requiring improvement within CMLs operations. Addressing these challenges will enhance operational efficiency, improve production reliability, and strengthen the company's market position. The scenario above was synthesised by the examiner. REQUIRED: Based on your knowledge of the ten critical and strategic decision areas in operations management, critically discuss the key challenges identified in the consultants report regarding CMLs operations. Provide an indepth analysis of how these challenges affect CMLs operational performance and strategic objectives. MarksOffer actionable recommendations to address the primary challenges identified in CMLs operations management, as highlighted in the consultants report. Your recommendations should aim to enhance operational efficiency, resolve identified issues, and support the company's strategic goals.
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