SECTION B [60 MARKS] Answer ALL the questions in this section. QUESTION 3 (20 Marks) According to Monczka et al., (2021), negotiation planning must be proactive and not reactive and must adhere to nine steps. Discuss these 9 steps within the context of Pick N Pay's purchasing of fresh fruit from its suppliers. QUESTION 4 (20 Marks) Discuss any 4 types of unethical behaviour which purchasing managers at Pick N Pay may engage in when sourcing grocery items, using examples related to Pick N Pay. QUESTION 5 Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research to understand best practice in social CRM. Explain the concept of social CRM Explain the benefits of social CRM Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to engage meaningfully with customers. Then, discuss how this grocery store benefitted by using