Question: SECTION B Answer approximately one page; write it in your own words 1. Identify critical trends and issues that have an impact on advertising and

SECTION B Answer approximately one page; write it in your own words 1. Identify critical trends and issues that have an impact on advertising and marketing communications planning. (5 marks) 2. Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables. (5marks)

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