SECTION B: CASE STUDY QUESTION As an environmentally conscious manager of a small boutique hotel within Melbourne you believe that adopting a more purpose driven or sustainable approach can provide a major competitive advantage for your hotel. However, when you approach the owners of the hotel they argue that the cost involved in adopting a more sustainable approach would be too much and would outweigh any potential advantages. Undeterred you decide to put together a business case to convince the owners that becoming a more sustainable hotel will create many benefits. What is this business case and how will it potentially create value for the hotel? Make sure that you include examples as evidence to support your case. (40 Marks)