Question: SECTION B (COMPULSORY) Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to

SECTION B (COMPULSORY) Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series.

QUESTIONS What are the differences between the markets in terms of consumers and competitors? (25 marks)

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