SECTION B: DISCUSSION QUESTIONS

$[25]$

Canefully read through the following discussion questions before answering

$[4]$

QUESTION $1$

You are an inventor of a new product. As an engineer, you have decided that a sales onientation would suit your new firm the best.

a$.$ What are important considerations for your firm in setting up this orientation?

b$.$ What are the potential pitfalls of this orientation?

$[2]$

$[2]$

QUESTION $2$

$[8]$

There are seven elements which are important to consider when creating a sustainable competitive advantage for a firm. Name and briefly discuss any four.

QUESTION $3$

$[2]$

There are several important reasons to study marketing. List two reasons

QUESTION $4$

$[6]$

One component of the external environment that marketing managers must understand and react to is the economic environment. Describe the three economic areas of greatest concern to marketers and the marketing implications of trends in these three areas.

QUESTION $5$

Explain how can marketers reach Millennials effectively.

QUESTION $6$

$[3]$

Why is government regulation necessary to protect consumers from unfair business practices?