SECTION B: PLEASE FILL IN THE GAPS BY PROVIDING THE RIGHT WORD (2 marks each) Q5. For online competition the main way to manage competitors is to The pattern of a virtual alliance model which operates different functions in different markets is called The world wide web represents a pull channel rather than a channel. Intermediaries in digital business are also known as The four ps have been referred as .in e-marketing. The vale chain model has become value .in digital marketing. The major challenge in online pricing is The home site of an organization producing and selling directly is . The addition P in the e-marking mix is known as is the attraction of more people to the website

SECTON C: ANSWER ONLY ONE QUESTION FROM THIS SECTION (600 WORDS)- 30 MARKS

Q6. As a result of the Covid -19 (Corona Virus) Digital Marketing is growing and likely to be adopted by all consumers. Discuss your view on this statement with practical examples. (30 marks) Q7. Examine any five (5) legal and ethical challenges affecting the success of online businesses globally (600 words). (30 marks)