SECTION B: Short answer questions. [50marks] Answer all the questions from this section.

1. Explain why research is described as a systematic process? (4 marks)

2. Differentiate between exploratory and explanatory research. (4 marks)

3. Differentiate between the target population and sample as used in business research methods. (4 marks)

4. Distinguish between open-ended and close-ended (4 marks)

5. State and briefly explain three (3) factors you could consider while choosing a research topic or research problem. (6marks)

6. List two (2) advantages and Two (2) disadvantages of the Observation Method of data collection. (4 Marks)

7. State three (2) strengths and three (2) weaknesses of focus interviews. (4 Marks)

8. List any two (2) purposes of a research proposal (4 marks)

9. Distinguish between theoretical framework and conceptual framework. (6 Marks)

10. Examine any three (3) aspects evaluated in pilot testing a questionnaire in a research study (10 marks)