SECTION B $-$TRUE $/$FALSE QUESTIONS $[10$ MARKS$]$

Answer ALL questions. Each question carries ONE $(1)$ mark State whether each of the following is True or False

$1.$ Marketing is the delivery of customer satisfaction at a profit.

$2.$ Marketing orientation holds that consumers will favour products that are available and highly affordable.

$3.$ Strategic planning involves developing and maintaining strategic fit between the firms goals and capabilities and its changing marketing opportunities.

$4.$ Question marks are products or business units in high growth markets and have a low market share.

$5.$ Diversification is a process that involves selling existing products to new markets.

$6.$ SWOT analysis consists of; strengths, weaknesses, ownership, and threats.

$7.$ Political legal forces are a component of the firms microenvironment.

$8.$ Primary data is original data collected specifically to deal with a specific problem area.

$9.$ Customer value is basically total value less total customer costs.

$10.$ Market segmentation plays a dual role namely: a market tool and a basic input to business planning