Question: Section C: Long Answer Type Questions (20 7M-14 MARKS) (Suggested time 40 minutes): fastruction: Answer all the questions. Each question carries seven (7) marks.

Section C: Long Answer Type Questions (20 7M-14 MARKS) (Suggested time 40 minutes): fastruction: Answer all the questions. Each question carries seven (7) marks. Question No 5: Before a retailer adopts a strategy, it needs to study its entire environment. This will ensure that the company will be aware of the potential problems or threats that it may face in the future and at the same time be informed about trends and opportunities that may be available for them. Michael Porter introduced the Competitive Forces Model for making such analysis. a) Choose 4 factors that are identified in the Competitive Forces Model and explain them comprehensively. (4 Marks) b) What are the 3 reasons why bargaining power of supplier's increase? (3 r

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