Question: Section B: Short Answer Type Questions Instruction: Answer all the questions. Each question carries four (4) marks (4Q 4M-16MARKS (Swrgested time 40 minutes) Question No

Section B: Short Answer Type Questions Instruction: Answer all the questions. Each question carries four (4) marks (4Q 4M-16MARKS (Swrgested time 40 minutes) Question No 1: Compare and contrast between the innovation stage and the vulnerability stage in the Wheel of Retailing (4 Marks) Question No 2: (2 Marks) a) Discuss two kinds of entry barriers. (2 marks) b) Why is it important for a retailer to increase entry barriers

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