Section C: Performance Activity Refer to Case Study C - Reviewing practice 1. Identify two limitations of James's business. Apply the critical thinking process to both and propose a solution for each issue . ' Market promotion without investing a lot: Although strictly speaking none of these techniques are "free" because as long as you involve employees, there will be a payroll and associated costs, they do not require huge capital to carry out. All you need is some time ,skill and the kind of focused and determined outlook that m arketing demands. - Take advantage of cross-promotion, i.e., partner with related businesses that can promote your services in exchange for you promoting theirs. - Identify the top five blogs in your niche and comment on them regularly. As people see your name and associated brand, they will become familiar with it and may even become curious. So, with every interaction you are establishing a persistent brand presence. Just make sure you don't make idle comments, as customers' perception of your brand will be moulded by the quality of what you say. - Create a solid presence on Google+: This platform is one of the most important online platforms for building brand exposure. ' Carl's personal performance: To maintain a good working environment, there is nothing better than getting along well with your colleagues . Going to a nice , quiet place every day helps us to be more focused and motivated, and even more productive in our daily tasks. - Listening to what others have to say about your work, if the criticism is constructive will allow you to grow as a professional and as a person. Listen to what others tell you and don't always try to be right. - Being grateful to those who try to help you will endear you to your colleagues. However, if someone makes a comment in public about the way you work, make sure you let them know that next time you would like them to tell you in private