Section C: The Customer Journey Create a Customer Journey Map for the brick and mortar experience for this brand/store. Indicate s many touchpoints (at least 3 per stage of the journey) as you can that reflect typical. Touchpoint Awareness It's time for me to check their website for the best cropped jacket they have. Sentiments Possible solution Consideration Purchase I find it difficult to shop online, and I need to see the product in person to measure and ensure that there are no I purchased the jacket I was looking at and it was a perfect fit. when I was damage and it fits perfectly to choosing to buy the me. jacket. Retention I was very appreciative of the help I received from the sales associate at the store Advocacy I will leave a positive review on their social media because I appreciated how the sales associate treated me and assisted me, and I especially loved the jacket | purchased. They can invest in a virtual fitting and styling solution so that the customer can get their accurate size without going to the store.