SECTION D [25 MARKS] Huawei Mate 20 Pro: there is a new king in town

In an age where people want more from their smartphones without knowing what that more is exactly the Mate 20 Pro delivers. The new flagship is the result of Huaweis constant improvements to its already great phones, like this years P20 Pro.

The Mate 20 Pro is a powerhouse with built-in intelligent features, fantastic cameras, ridiculously good battery life (with wireless reverse charging) and an in-screen fingerprint sensor.

The Mate 20 Pro looks different to its predecessor, the Mate 10 Pro. New tweaks include a symmetrical design; a curved edge-to-edge notched-display; and the removal of the backfingerprint sensor to the in-screen one. The USB-C charging port now doubles up as the stereo speaker, and the (dual) SIM slot is located at the bottom.

The 6.4-inch flagship is slim and sits comfortably in the hand when compared to the physically larger Samsung Galaxy Note9

The 6.4-inch flagship is slim and sits comfortably in the hand when compared to the physically larger Samsung Galaxy Note9 of the same screen size. However, the curved-edge display makes it look like the Galaxy S9+ once you disable the notch. And yes, it was one of the first things I did on the twilight-coloured review unit.

It is powered by a 7nm Kirin 980 chipset that Huawei says has significant improvements over its previous-generation: it uses 40% less power and is 20% faster over its previous-generation 970 chip. It now has two neural processing units for dedicated artificial intelligence tasks.

The exact numbers may not mean much to the average user, but in everyday use over the last two weeks, the phone was always snappy. From launching apps, to facial and fingerprint unlocking, taking photos, testing AI colour videos and switching between apps, the phone didnt struggle one bit.

Fingerprint troubles

I initially enrolled my face and fingerprints while sitting on a moving bus in London, and found it affected my experience. I subsequently deleted them and set them up again for a smoother experience. Incidentally, the FNB app on the Mate 20 Pro uses fingerprints only for biometric authentication, and not facial unlocking as it does with the iPhone X, which I would have preferred as its less effort.

The Leica triple camera set-up is made up of a 40-megapixel wide angle, 20MP ultra-wide angle and an 8MP telephoto lens. I was impressed with the camera on the P20 Pro but the Mate 20 Pro is next level!

The ability to shoot wide-angle photos without walking a distance away makes a huge difference; I found it useful when taking photos of historic buildings in London.

i. Using the above case-study, perform a situation analysis and assess the growth opportunities available for Huawei and Huawei Mate 20 Pro amidst many of the similar products.

(10 marks)

2. Analyse the competitive structure landscape of mobile phone industry in Botswana using the

Porters Five Forces Model. (10 marks)

3. Explain how ethical factors in marketing could impact on Huawei Inc. considering the latest backlash on social media reports on a company launching 5G Technology on their products

and production process. (5 marks)