Section III: Please answer each question or statement using the best selection from the alternatives provided. Each selection should be used once. Each item is valued at 1 point. Primary Competitive Advantage Market Penetration Market Development Secondary Buying Center Observation Diversification Experimentation Social Responsibility Utility Marketing Concept or Orientation Product Development New Task Routine (Habitual) Response 1. U.S. Census information used for marketing purposes would be an example of data. 2. A mechanical traffic counter, when used in a marketing research project, is an example of 3. A firm that seeks to develop new products/services for new customers and markets is using a marketing strategy. 4. New product testing is an example of the method of market research. 5. The seeks to satisfy customers' needs and expectations while achieving profitability. 6. Consumers follow the decision-making process when purchasing convenience items such as carbonated beverages, snacks, newspapers, chewing gum, etc. 7. A marketing strategy that is focused upon new markets and customers for existing products is called The value or benet received through exchange is called . is the business decision process typically associated with consumption of products and services that are costly and represent a significant risk to the organizational purchaser. 10. A group of individuals within an organization that is responsible for the purchase of goods or services is typically described as a 559