SECTON A (Total: 40 marks) QUESTION 1 |. Fill in the blank. Masculinity Power Intellectual Coupling . Process culture Distance Property model a) Rothwell (1994) suggests that the ........................ was the result of a growing recognation derived from an increasing body of empirical studies of innovation process. b) Countries with .......................... are said to be more innovative because the society is driven by competition, achievement and success. 0) ..................... is an organizational asset and needs to be actively protected and disseminated throughout the organization. d) ........................... type of organization is less innovative because they are always restricted by rules and formal communication e) ......................... can be defined as the procedures, mechanisms, and flow of activities by which the service is delivered, such as the service delivery and operating systems within the organization. (5 Marks) JULY 2022 True or False Questions a) b) Pilot testing provides an opportunity for an organization to refine the product before its initial roll-out. (T/ F) Techno Fund is a grant scheme which aims to stimulate the growth and successful innovation of Malaysian enterprises by increasing the level of R&D and its commercialization. (T/ F) People beliefs and behaviours can positively or negatively contribute to the development and implementation of new ideas. (T/ F) The founder of Apple Inc., Steve Jobs, has a high tolerance for failure because that is one of the criteria to be innovative. When innovation allows a firm to differentiate its products or achieve significantly lower production costs, reduction in competition can occur. (T/ F) (5 Marks) Page 2 of 5 JULY 2022 QUESTION 2 a) \"innovative rms will be more successful compared to competitors with minimal or without innovation. \" Based from the statement, distinguish and describe any FOUR (4) forms of innovation that will help to generate the idea for innovation improvement. (10 Marks) b) A me too product is a product introduced into the market in direct competition with one already in the marketplace (same fucntions). Elaborate your answer with relevant example on the advantage and how they can survive in the market. (10 Marks) 0) Why are radical innovations usually only a small proportion of innovation? Justify your answer with relevant example. (10 Marks) Page 3 of 5