SECTON A (Total: 40 marks) QUESTION 1 |. Fill in the blank. Masculinity Power Intellectual Coupling . Process culture Distance Property model a) Rothwell (1994) suggests that the ........................ was the result of a growing recognation derived from an increasing body of empirical studies of innovation process. b) Countries with .......................... are said to be more innovative because the society is driven by competition, achievement and success. 0) ..................... is an organizational asset and needs to be actively protected and disseminated throughout the organization. d) ........................... type of organization is less innovative because they are always restricted by rules and formal communication e) ......................... can be defined as the procedures, mechanisms, and flow of activities by which the service is delivered, such as the service delivery and operating systems within the organization. (5 Marks) JULY 2022 True or False Questions a) b) Pilot testing provides an opportunity for an organization to refine the product before its initial roll-out. (T/ F) Techno Fund is a grant scheme which aims to stimulate the growth and successful innovation of Malaysian enterprises by increasing the level of R&D and its commercialization. (T/ F) People beliefs and behaviours can positively or negatively contribute to the development and implementation of new ideas. (T/ F) The founder of Apple Inc., Steve Jobs, has a high tolerance for failure because that is one of the criteria to be innovative. When innovation allows a firm to differentiate its products or achieve significantly lower production costs, reduction in competition can occur. (T/ F) (5 Marks) Page 2 of 5 JULY 2022 QUESTION 2 a) \"innovative rms will be more successful compared to competitors with minimal or without innovation. \" Based from the statement, distinguish and describe any FOUR (4) forms of innovation that will help to generate the idea for innovation improvement. (10 Marks) b) A me too product is a product introduced into the market in direct competition with one already in the marketplace (same fucntions). Elaborate your answer with relevant example on the advantage and how they can survive in the market. (10 Marks) 0) Why are radical innovations usually only a small proportion of innovation? Justify your answer with relevant example. (10 Marks) Page 3 of 5 JULY 2022 SECTON B (Total: 60 marks) QUESTION 1 "in mature organizations, innovation derives either from top-down or bottom-up management. Each management styles demands a different approach and each has its own advantage and disadvantage.\" Based from the above statement, explain the challeges of innovation in bottom-up management styles with relevant examples. (15 Marks) QUESTION 2 The network model reflects ways of how certain organizational innovation relies increasingly not only on their own internal resources, but draws on external resources, either for the development of major sub-systems and components, or to undertake specific phases of the innovation process. Based from the above statement, explain: a) Why has network model of innovation become popular recent years? (5 Marks) b) What facilitating factors have helped to make network model of the innovation process viable in recent years? (10 Marks) QUESTION 3 Take an example of what you consider to be an organisation with a strong record of innovation and explain why you feel it is good in innovation. (15 Marks) Page 4 of 5 JULY 2022 QUESTION 4 "Organizational Culture is a complex set of ideologies, traditions, commitments, and values that are shared throughout the organization and that influence how the organization conducts its whole performance becoming a potential source of innovation, advance and advantage.\" (Poskiene, 2006) a) Based from the above statement, explain the types of organizational culture proposed by the Cameron & Quin Model. (10 Marks) b) List down any FIVE (5) components of organizational culture. (5 Marks) Page 5 of 5