Question: Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is

Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is 90%, and the annual discount rate is 6%. Securitys marketing director has determined that the CLV of a new customer should be $137 to meet long-term objectives. What does the contribution need to be in order to meet the CLV goal?

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