Question: Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is

Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is 96%, and the annual discount rate is 7%. Security% marketing director has determined that the CLV of a new customer should be $138 to meet long-term objectives. What does the annual contribution need to be in order to meet the CLV goal?

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What listening posts do you have set up to capture feedback from your customers?

It would have cost more to complain.

Have you identifi ed customers who will give you extensive and honest feedback about your products and services?