See Attachment for Handy Andy, Inc Case Study below. Thoroughly read case study and fully answer question numbers 1, 2, 3, 4, and 5 at the end of the case study.

Wa tell Bixby the results of hs inter vicews, After listening to 4. In the case is the statemcat, "The factory disinlyutios in (Jrtoge, Hixhy tskot, "Do you think this pattom cxists in thewe fitw cides indicanal thar ihey, the Handy dedy, Inc. all markes?" savol behind the onc year wertaaty." Is this a prublera for "No," was Ortegak ryply, "l'd say it is a problem in Ilandy Arah? Why ur why init? Jackennville, Baltimore, Clevelansl, lasisvill, Deaver, and 5. Bizlos, Hewahcr, and Cruzse rosugnios that I landy Andy Sen Dicysu it may be a peolderfs in I)allas and New (3rnevils a beicer way to feans abser the buyst's insallacion leans. Mty sarnple wasn't very well structurud in a metropolian eatket sene; yrue will recall that it was a mation witk sample that was trying to loxtk at repain." activation form. Anovher alicinative is tec cmail a heicf werve about the installining expenence whthit throe to 5 day? QUESTIONS aherutmo shiela Haody Andy choose? Why? 1. Is this a tuseanict marvice poulikm? Why if why nor? 6. Drowas ibc poon and cune of alloreing Hanily dealy trash cinpacker wo be sall onty throstr ficmsel ruailes 2. It ippeies ilat the fectiry diatributian ave espketing the licencel retade t. Vet frem what we eat acli, Handy Andy in 7. Is in woo lace for thandy indy eo ancevor service nomery with cuatimes who repoirtiat a los than adisficto ry atacal. Why? Linin expericher? Why of wher ne? CASE 7.1 HANDK ANDY, INC. Handy Andy, Ine, producod nobkential irash cumpacturs Jos Ortega worked io Handy Andy' diatribution as a fectory in St, leuis, Missoun, and sold then through- depertment in the St. Lauis headquarten. He was working nut the United States Over 90% of Handy Andy's sales as a project to determine whether the compaceor' warwere in large utban areas where etade entlection costs were ranty should be extended from one ycar to rwo years. The hisht, uaits were well built, and there had becin almunt no warninThe stundard model compacuor was about 3 feet ty work requested in the fins jear of each modef's life Be. high, 2 feet deep, and 11/3 fect wide. The deluge mudel cauce llandy Andy weuld have mo recurds of repair wetk had the same diniensays but had better features, such porformed affer the one-year period had expired, Ortcgat as greater capacity and greater hoesepower Because most wis randemly contacting buyers via their mebile phomes of the exeppactors whild be placed in heme kitehens, a to kearn about their expericace to date. Handy Andy's buy. wile variety of colon and trims were manufictured, pro- er dazahasc, which inchuched customer names and mobile viding esictious that woald aatch many kitclien decots. phone numbers, was generated when buyen activated their Thestandard model was available in five colurs with three prodace warranty online (cee Fxhibit 7N ). different trims, for a total of 15 different cambinations, Ortega was in the procen of ccatacuing 2010 purchaswhile the deluxe model was wailable ia cight culurs and ces who had onved the compactors for beracen one yeur four difenent trims. for a total of 32 different combin. and four year (when they had fies been istroduced) to detimes. Retail prices were sot by the dealer, with poices for termine whetber the conppactun had required repuis and, if the standand model ranging berween 5600 and $725 and mo, the erkent and cost of the eepairs ln ealling to purchatens, for the delaue mudd between $950 and \$1,100. Sales is Oetogl was impeessed lyy the fact that there were remarkabl an area were usually slow wnil irash collectors faced with few enoplants involving the durability of the cumpacturs rising landfill.conk, rabsed their cites per can of refuee Another type of eneplaint did arise, however, ode picked up. There was une authurived Handy Andy Eactocy many beyers usually from the same few citiex, cell an aldistributur in cach larse urhan arca. The distributor was most idcneical story. It appeired that in these cities the reppomible for filling cieder from licensed laady Andy factocy dietributer would cousucr individals who bad reisices. The factary distribiton were also allowed to rell purthased a sandard model compactor from licensed recompactun to the tinal consunier. Nach facury distilutor taikes. The fucoory distributor would tell these boyers that to seick st lews five units each of the 4 ? different stylen than dicy originally poid for the standard model The fic: avalahe. tory distributuns aho indicated that buyen sould receive Becous of the sporidie ajes paturns and the larse better aftee-sale xervice becane highic-priced pucchases usialif saichelonly a Lliylay unit or twra liach retailer car- pomething malfunctioned in aldition, the facrory disAndy fuecoty distrhuer: stallition, the ficiory distributor received 9 percent of the this, and he disenvered marked diferunces in the incrallo. had nuabe the ale and half paid by Hanely Andy. Wa tell Bixby the results of hs inter vicews, After listening to 4. In the case is the statemcat, "The factory disinlyutios in (Jrtoge, Hixhy tskot, "Do you think this pattom cxists in thewe fitw cides indicanal thar ihey, the Handy dedy, Inc. all markes?" savol behind the onc year wertaaty." Is this a prublera for "No," was Ortegak ryply, "l'd say it is a problem in Ilandy Arah? Why ur why init? Jackennville, Baltimore, Clevelansl, lasisvill, Deaver, and 5. Bizlos, Hewahcr, and Cruzse rosugnios that I landy Andy Sen Dicysu it may be a peolderfs in I)allas and New (3rnevils a beicer way to feans abser the buyst's insallacion leans. Mty sarnple wasn't very well structurud in a metropolian eatket sene; yrue will recall that it was a mation witk sample that was trying to loxtk at repain." activation form. Anovher alicinative is tec cmail a heicf werve about the installining expenence whthit throe to 5 day? QUESTIONS aherutmo shiela Haody Andy choose? Why? 1. Is this a tuseanict marvice poulikm? Why if why nor? 6. Drowas ibc poon and cune of alloreing Hanily dealy trash cinpacker wo be sall onty throstr ficmsel ruailes 2. It ippeies ilat the fectiry diatributian ave espketing the licencel retade t. Vet frem what we eat acli, Handy Andy in 7. Is in woo lace for thandy indy eo ancevor service nomery with cuatimes who repoirtiat a los than adisficto ry atacal. Why? Linin expericher? Why of wher ne? CASE 7.1 HANDK ANDY, INC. Handy Andy, Ine, producod nobkential irash cumpacturs Jos Ortega worked io Handy Andy' diatribution as a fectory in St, leuis, Missoun, and sold then through- depertment in the St. Lauis headquarten. He was working nut the United States Over 90% of Handy Andy's sales as a project to determine whether the compaceor' warwere in large utban areas where etade entlection costs were ranty should be extended from one ycar to rwo years. The hisht, uaits were well built, and there had becin almunt no warninThe stundard model compacuor was about 3 feet ty work requested in the fins jear of each modef's life Be. high, 2 feet deep, and 11/3 fect wide. The deluge mudel cauce llandy Andy weuld have mo recurds of repair wetk had the same diniensays but had better features, such porformed affer the one-year period had expired, Ortcgat as greater capacity and greater hoesepower Because most wis randemly contacting buyers via their mebile phomes of the exeppactors whild be placed in heme kitehens, a to kearn about their expericace to date. Handy Andy's buy. wile variety of colon and trims were manufictured, pro- er dazahasc, which inchuched customer names and mobile viding esictious that woald aatch many kitclien decots. phone numbers, was generated when buyen activated their Thestandard model was available in five colurs with three prodace warranty online (cee Fxhibit 7N ). different trims, for a total of 15 different cambinations, Ortega was in the procen of ccatacuing 2010 purchaswhile the deluxe model was wailable ia cight culurs and ces who had onved the compactors for beracen one yeur four difenent trims. for a total of 32 different combin. and four year (when they had fies been istroduced) to detimes. Retail prices were sot by the dealer, with poices for termine whetber the conppactun had required repuis and, if the standand model ranging berween 5600 and $725 and mo, the erkent and cost of the eepairs ln ealling to purchatens, for the delaue mudd between $950 and \$1,100. Sales is Oetogl was impeessed lyy the fact that there were remarkabl an area were usually slow wnil irash collectors faced with few enoplants involving the durability of the cumpacturs rising landfill.conk, rabsed their cites per can of refuee Another type of eneplaint did arise, however, ode picked up. There was une authurived Handy Andy Eactocy many beyers usually from the same few citiex, cell an aldistributur in cach larse urhan arca. The distributor was most idcneical story. It appeired that in these cities the reppomible for filling cieder from licensed laady Andy factocy dietributer would cousucr individals who bad reisices. The factary distribiton were also allowed to rell purthased a sandard model compactor from licensed recompactun to the tinal consunier. Nach facury distilutor taikes. The fucoory distributor would tell these boyers that to seick st lews five units each of the 4 ? different stylen than dicy originally poid for the standard model The fic: avalahe. tory distributuns aho indicated that buyen sould receive Becous of the sporidie ajes paturns and the larse better aftee-sale xervice becane highic-priced pucchases usialif saichelonly a Lliylay unit or twra liach retailer car- pomething malfunctioned in aldition, the facrory disAndy fuecoty distrhuer: stallition, the ficiory distributor received 9 percent of the this, and he disenvered marked diferunces in the incrallo. had nuabe the ale and half paid by Hanely Andy