Segment $2-$Open Answer Application Question$-1$ Question $(50$ pts$)-$INSTRUCTIONS BELOW.

This segment is open textbook, open canvas, open case notes, BUT closed internet, closed neighbor. As

you are being evaluated on your mastery of the content discussed in this class, make sure you base your

answers on concepts and frameworks presented in class and lectures.

You will need access to Case $16-$Coke and Pepsi in India: Issues, Ethics, and Crisis Management as

presented in the book. I have print out copies available for your convenience.

Please respond to following prompt using Case $16$ from our textbook, entitled$"$Coke and Pepsi in India:

Issues, Ethics and Crisis Management".$$While the case provides your source material $($I do$$not$$expect

you to collect data from additional external sources$),$ you will need to integrate general topics, specific

concepts and terms covered throughout the course thus far.

The$$general question$$to be answered is: Could and should The Coca$-$Cola Company $($Coke$)*$ have

managed things differently in India during the period covered by Case $16?$In answering this general

question, please address the sub$-$topics below.

$1)$ Identify, briefly describe, and prioritize the $3$ most relevant CSR$/$Ethical issues in case. Why is it an

issue? What values$/$principles are competing or are in conflict?

$2)$ Out of the multiple issues you discuss above, pick out the one ethical issue $($a gap between

stakeholder expectations and company actions$)$ you consider most relevant, and analyze it using the

The$$General Ethical Decision$-$making Process for CSRM$.$ Remember to highlight stakeholders and

stakes for this specific issue, as well as the ethical frameworks. How does each framework guide us

towards what the ethical way forward is in this case? Does one win out or can they be synthesized for

a more balanced decision? You may also use the Business Ethics Toolkit for additional insights.

$3)$ Finally, based off your analysis, critique Coke's actions AND present alternative approaches to the

issue they could've$/$should$\text{'}$ve considered. Be specific in recommending what you believe they

should$$ve done.

$4)$ How should coke move forward from the end of the case?

A well written response will link together the data from the Case, and your subsequent analysis with

the judgments$/$recommendations you make...in other words make sure you justify your recommended

approaches with coherent logic from your analysis

Although the topics above need to be addressed in your answer, I am not looking for disconnected short

answers to each question.$$ It's time for you pull the concepts together into a cohesive narrative $($write

your answers in one connected essay with sub headings for each section$),$ and show that you can see

the big picture and how the class concepts are inter$-$related in the support of sound Corporate Social

Responsibility Management. Your response should be detailed and thorough $($as thorough as the