Question: Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes

Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $64,100 Home Box Office (pay television) 88,600 Warner Bros. (films, television, and videos) 80,600 Assume that the variable costs as a percent of sales for each segment are as follows: Turner Home Box Office 24% Warner Bros. 39% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688,7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Home Box Office Warner Bros. Revenues Turner Variable costs Contribution margin Contribution margin ratio (as a percent) %
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