segment its market, it creates an impossible dilemma. ${?}^{17}$

But facing an auditorium of interested students, James Rhee still predicts the continued success of the brand, as long as "she" continues to embrace the core principles that have gotten her to where she is today.

References:

James Rhee, "How I Brought Ashley Stewart Back from Bankruptcy," Harvard Business Review, July $31,2015.$

Amy Lamarre, "The $$20-$Billion Plus$-$Size Fashion Market is a Missed Opportunity," Thinknum, May $29,2018,$ of the $$41\mathrm{.}2$ billion women's apparel industry Llam O'Connell, "women's Clothing Store Sales in the United States from $1992$ to $2018,"$ statista, April $22,2020.$

Darralynn Hutson, "Plus$-$Size Is the New Average in America,"

risnews.com, March $19,2019.$

James Rhee, "How I Brought Ashley Stewart Back from Bankruptcy," Harvard Business Review, July $31,2015.$

Marianne Wilson, "The Unlikely Champion of Ashley Stewart," Chain Store Age, April $20,2016.$

James Rhee, "How I Brought Ashley Stewart Back from Bankruply." Harvard Business Review, July $31,2015$; Marianne Wilson, "The Unlikely Champlon of Ashley Stewart," Chain Store Age, April $20,2016.$

Marianne Wilson, "The Unlikely Champion of Ashley Stewart," Chain Store Age, April $20,2016.$

James Rhee, "How I Brought Ashley Stewart Back from Bankruptcy," Harvard Business Review, July $31,2015.$

Teresa Novellino, "After $2$ Bankruptcles in $3$ Years, a Reinvented Ashley Stewart Hits the Full$-$Figured Runway," New York Business Journal, June $22,2015.$

Robin Givhan, "How a Plus$-$Size Clothing Label Dug Out of Bankruptcy: Body Pride, Diversity and Instagram," The Washington Post, September $1,2016.$

Shelly Banjo and Rani Molla, "Retailers Ignore Most of America's Women," Bloomberg Gadfly, May $10,2016,$

www$.$bloomberg.com$/$gadfly$/$articles$/2016-05-10/$plus$-$size$-$could$-$save$-$retallers.

"About Me$,"$ www$.$ashleystewart com$/$aboutus$.$html$.$

James Rhee, "How I Brought Ashley Stewart Back from Bankruptcy," Harvard Business Review, July $31,2015.$

Teresa Novellino, "After $2$ Bankruptcies in $3$ Years, a Reinvented Ashley Stewart Hits the Full$-$Figured Runway," New York Business Journal, June $22,2015.$

April Berthene, "Why Ashley Stewart is Bullish on Text Messages," Digital Commerce $360,$ February $11,2019.$

April Berthene, "Why Ashley Stewart is Bullish on Text Messages," Digital Commerce $360,$ February $11,2019.$

Maria Carter, "Why Google Rejected This 'Plus$-$Size' Ad Targeting Gmail Users," Cosmopolitan, January $16,2016.$

Utilizing its website and social media, Ashley Stewart connects with other "Neighborhood Girls Gone Global," reminding them of how someone or something local can engage communities all over the world and succeed globally. Which benefit of omnichannel retailing does this highlight?