Question: Segmentation Approaches : need research 8-10 lines paragraph on geographic segmentation approach on Chevy Corvette. Conventional B2C segmentation employs geographic segmentation tools/approaches to dissect the

Segmentation Approaches: need research 8-10 lines paragraph on geographic segmentation approach on Chevy Corvette.

Conventional B2C segmentation employs geographic segmentation tools/approaches to dissect the market. Segmentation Approaches : need research 8-10

The Geographical segmentation Geographical segmentation divides the market according to specific location and can refer to an overall country or state or can be divided further by neighborhood. Geographical segmentation can also use variables like climate, size of city or town, rural or metropolitan area, and type of landscape (mountainous, beachside or farmland). This allows companies to determine the kinds of products that are useful or necessary in specific areas. For example, a company specializing in surfboards and other beach sports equipment will focus its efforts on states such as Florida and California where surfing is a popular sport. This strategy allows for targeted communication as well. If the company is using billboards in a beach area, the message is more likely to reach its intended target than placing the same billboard ad in the middle of a city. Another example provided in the slide is about Quaker instant oatmeal serving the regions with colder climate

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