Segmentation Basis Target Segment Group Name # $1($primary target$)$: Target Segment Name # $2($secondary target$)$: Segment Name # $3($secondary target$)$:

Geographic Profile $($will you draw your clientele from all of London or are you more likely to have success within a certain geographic area surrounding your gym location$)$

Demographic:

Psychographic:

Usage:

Benefits Sought: