Question: Segmentation is a tool used by marketers to _ _ _ _ _ _ _ _ . Question 4 3 options: develop different sizes of
Segmentation is a tool used by marketers to
Question options:
develop different sizes of a product to meet the needs of different customer groups
divide consumers into distinct, definable and identifiable groups
break up a large geographic area into small niche neighbourhoods
distinguish large mass markets to provide most value for the brand
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