Question: Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to oversegment

Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to oversegment its market? How would that be dangerous?

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Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to over segment its market? How would that be dangerous?

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