Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is

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Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to over segment its market? How would that be dangerous?

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Small Business Management Entrepreneurship and Beyond

ISBN: 978-0538453141

5th edition

Authors: Timothy s. Hatten

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Question Posted: Sep 24, 2012 07:31 AM

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Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is

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Yes it is possible for a small business to over segment its market But this ove...View the full answer

Small Business Management Entrepreneurship and Beyond

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