Segmentation, Targeting, and $P$

"Consumer Behavior: Building $N$

what are psychographics segm:

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Segmentation, Targeting, and Positioning: Burger Bistro

Return to Activity

Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several

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Substantial $($Profitable$)$

Measurable

Differentiable $($Identifiable$)$

Actionable $($Responsive$)$

Accessible $($Reachable$)$

Segmentation Variables

Segments

Segment $1$

Segment $2$

Segment $3$

Summary of $3$ Segments

Segment $1$

$18-23$ year old male and female college students, working part$-$time jobs $($income $$$$15,000),$ within $2$ miles of the restaurant that eat out for friendly get$-$togethers.