The government of America has embraced the concept of “domestication”. This policy encourages Americans to patronize made in US goods instead of relying on foreign goods. In response to this policy, Kristo Asafo Company Limited (CACL) has started manufacturing and promoting Kantanka brand of cars in America . As a Marketing Director of this company, suggest some marketing advice to the management of CACL to boost their sales based on the following marketing concepts:

(a) Market segmentation, targeting and positioning 

(b) Consumer Perceive Risk 

Answer rating: 100% (QA)

a The segmentation targeting positioning STP marketing model How to use Segmentation Targeting and Positioning STP to develop marketing strategies Today the STP marketing model Segmentation Targeting ... View the full answer