1. Segmentation, targeting, and positioning

   		are terms that can be used interchangeably in developing marketing plans.
   		are part of the marketing plan but bear little direct relationship to the marketing mix.
   		are part of a firm's marketing strategy.
   		are optional elements of a marketing plan.
   		should be done simultaneously so synergies can help streamline the effort.

2.27272 points

QUESTION 11

1. Which of the following is defined as a group of countries committed to removing all barriers to the free flow of goods and services between each other, but pursuing independent external trade policies?

   		Foreign exchange market
   		Location economy
   		Free trade area
   		Efficient market
   		Command economy

2.27272 points

QUESTION 12

1. Web-based auto inspectors long checklist is called

   		Vehicle Inspection Software
   		Used Car Checklist
   		New car check;list
   		Automotive registry

2.27272 points

QUESTION 13

1. Suppose that a NY Times article indicates that wild salmon indicates that wild salmon is a healthy food because it provides lots of omega 3 nutrients. During the same period, the number of wild salmon returning to spawn in Alaska has grown dramatically.

   The combination of events listed above:

   		will unambiguously cause the equilibrium number of wild salmon caught to fall
   		will unambiguously cause the equilibrium number of wild salmon caught to rise
   		may cause the equilibrium number of wild salmon caught to rise or fall
   		will have no impact on the equilibrium number of wild salmon