Segmentation & Targeting:

Identify two potential target audience segments for this organization. Explain which targeting strategy $($undifferentiated$,$ differentiated, concentrated, or mass customization$)$ would be most effective and why.

Branding:

Describe how the organization is$$or could be$$branded$.$ What are its brand elements $($name$,$ slogan, logo$,$ promise$)?$ Does it reflect trust and mission?

Value Proposition:

Outline a specific product, service, or behavior the organization promotes. Describe the value proposition, including both the benefits and the perceived costs for the target audience.