Segmentation tools

You may use your own ZIP code for this exercise or the ZIP code of 20783 for Adelphi, MD (UMGC). Use the ZIP Code look-up for either service: . Go to ERSI for Tapesty(r) https://www.esri.com/en- us/arcgis/products/tapestry-segmentation/zip-lookup . Go to Claritas for PRIZM(r) https://claritas360.claritas.com/mybestsegments/ If you used Esri, what are the top Tapestry(r) segments for this ZIP code? Name some characteristics to describe each segment in terms of behaviors, demographics, and psychographics. On Esri you may obtain a more detailed report about each segment by clicking on "Read More," then "Click for More Details." If you used Claritas, what are some of the top PRIZM(r) segments for the ZIP code? Name some characteristics to describe each segment in terms of behaviors, demographics, and psychographics. On Claritas you may obtain more information by clicking on "Quick Facts" drop down arrow. Discuss what the members of each your segments have in common that make them a viable segment. How would marketers make use of this information? Based on what you have learned this week about segmentation, do you think the tool you used provides valuable information? Why or why not