segments. The firm designs separate offers for each segment based on their needs. This approach is called marketing A) concentrated B) differentiated C) individual D) mass E) local 39. Bose promises "better sound through research." This is an example of A) people differentiation B) channel differentiation C) price differentiation D) services differentiation E) product differentiation 40. Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. In this case, Rad offers an) value proposition A) more-for-more B) more-for-the-same C) more-for-less D) all-or-nothing E) same-for-less