Select a B2B company of your choice and develop a relevant B2B marketing plan. The industrial marketing
Question:
Select a B2B company of your choice and develop a relevant B2B marketing plan. The industrial marketing plan should include the following:
- The name of the B2B company/brand, description of its product/services
- A description of its market and the direct/indirect competitors
- A well identified and justified target group following a Segmentation, Targeting and Positioning approach
- Identify the buying center of the target group companies, and the participants in the business buying process
- Develop a strategy to target procurement or purchasing manager (buyers) of your prospective customers
- What is the role digital channels for this industry?
- Develop a relevant media plan including offline and online media channels
- Suggest specific metrics to monitor the relevant campaigns and measure impact.
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day