Select a company from either (fashion, technology, or hospitalityhotels/resorts, restaurants, etc.). Further, select a large enough company

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Question:

Select a company from either (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). Further, select a large enough company from either develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base.

The product of your evaluation includes:

Give an Executive Summary

1: The Importance of the 4 Ps provides a thorough and detailed analysis of the importance of the 4 Ps in establishing the marketing analysis, including how each of the 4 Ps factor into marketing decisions.

2: New Selling Strategies

provides a thorough and detailed proposal of a new selling strategy for the organization based on their analysis of the organization's current selling strategies.

3: Persuasion and Consumer Behavior

Give a thorough and detailed analysis of how persuasion can be used to influence consumer behavior.

4: Value Proposition

provides a thorough and detailed examination of value creation and value capture and what it means to apply a value proposition to a brand.

5: The Value Proposition and the Marketing Environment

Give a thorough and detailed synthesis of customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

Porter's Five Forces

Undertake a thorough and detailed summary of how they can use Porter's Five Forces theory to develop an overall marketing strategy that creates value for their existing brand and proposed product/service offerings, including the effects of Porter's Five Forces theory on their current and proposed strategies and at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.