Select a company in the services industry (throughdidtheyhelp.comwebsite or from the news)and describe someBig M (i.e. strategic Marketing: means a long-term, firm-level commitment to investing in marketing - supported at the highest organization level - for the purpose of enhancing organizational performance) and/or little m (i.e. tactical marketing: which serves the firm and its stakeholders at a functional or operational level)steps or actions this company has conducted in the past 4 months.

These may include changing things around or staying the course. Please elaborate on the following questions:

a) How are these steps aligned (or not) with the company's overall strategy?

b) What is the impact of these steps on consumers, communities, and/or society?

c) What marketing trends do these steps represent? (i.e. shift to product glut and customer shortage; shift to information power from marketer to customer; shift in generational values and preference; shift in distinguishing Marketing (Big M) from marketing (little m); shift to demanding return on investment).