Select a company that you are familiar with or one that you are working/interning in. This company should be in either the manufacturing or service sector. Question 1 (a) Present the customer benefit package (CBP) of this company with the aid of a sketch. Explain how the CBP provides value to the customers. Suggest ways to add more components into the CBP and explain how these components can help to attract customers by giving examples. Question 1 (b) In today's ever-evolving world, sustainability is a must in the business environment. What initiatives do you think the company should do or have already done to incorporate sustainability in its strategies? How would these initiatives impact the company, environment and society?