Select a company that you have not used in prior forums and outline in detail their Integrated Marketing Communications Strategy in an International Market. Discuss how the company promotes their product/service in this market. For example both the message and media used. See the text for a description of available media including social media. Provide rationale to support your answer.

Outline also the Public Relations Strategy of this company. What does the company do to promote corporate social responsibility?

Answer rating: 100% (QA)

IKEAs Integrated Marketing Communications Strategy in China Building on Familiarity and Localization Company IKEA a Swedish home furnishing retailer International Market China with a focus on Tier 1 a... View the full answer