Select a company with a social media presence you are familiar with or conduct an Internet search
Question:
Select a company with a social media presence you are familiar with or conduct an Internet search to find one. Briefly summarize how the company integrates digital and social media into its marketing strategy and discuss the following:
What do you think the company should do to further enhance its online marketing efforts?
Name three metrics that you think are the most important to consider when engaging in online social media marketing. Be sure to provide an explanation for the choices you made.
Finally, share the name of a company you think does an excellent job at digital and social media marketing and thoughtfully explain why you feel this way.
With references.
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones