Question: Select a consumer market that you are interested in. Develop a segmentation model for the market by doing the following: Describe the market you have

Select a consumer market that you are interested in. Develop a segmentation model for the market by doing the following:

Describe the market you have selected

Using the at least three different variables to segment the market - being sure to show the entire segmentation model.

Develop a description of the market segment you have identified that discusses their characteristics

Discuss how your market meets the criteria of being large enough, reachable, and responsive. This will require some research!

Write up your findings in a paper. You may provide a brief summary of your segmentation strategy and use the hierarchy smart art or a table to show your complete segmentation model. Be sure to cite all of your sources.

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