Select a current high$-$end brand that could theoretically sell a lower$-$end product or service to a new market.

PART $1$

Analyze the importance of the $4$ Ps in establishing the marketing analysis.

As part of your analysis, explain how each of the $4$ Ps factor into marketing decisions.

Propose a new selling strategy for the organization based on your analysis of the organization$$s current selling strategies.

Analyze how persuasion can be used to influence consumer behavior.

PART $2$

Examine value creation and value capture and what it means to apply a value proposition to a brand.

Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

Summarize how you can use Porter$$s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product$/$service offerings.

As part of your summary, analyze the effects of Porter$$s Five Forces theory on your current and proposed strategies.

To support your ideas, do some research and locate at least two examples $($a minimum of one example per strategy$)$ of how marketing can shape strategy.