Select a current or recent past new story $($from a newspaper, trade publication, news media outlet, etc.$)$ about a company with a new product or service. The news story should be robust enough to enable a comprehensive report$/$analysis$/$linkage to MKT $301$ course content.

$$ The news story needs to be on a Marketing Topic $($a new product, a repositioning, a new ad campaign, channel strategy, pricing strategy, etc$).$

$$ The presentation should be at least $10$ pages in length. Use PowerPoint only

$$ The presentation should include a review of the news story $($could be a written article, video or audio or a combination$)$ and at a minimum, the following key components. Please label each section as follows:

$1.$ Marketing News Topic

$2.$ Background $($conduct background research about the story to find other sources and angles and write this up in the background and use for the rest of the questions$)$

$3.$ Key issue$($s$)$ raised in the research you conducted about the story.

$4.$ Analysis of the issue$($s$)($provide context, background of any complexities, analyze the issue$($s$)$ at hand.

$5.$ How does the marketing story relate to course content and integrate$/$link with concepts either current or future $($you can read ahead if needed and pull these into your presentation$)?$ Use concepts from one or more chapters in our textbook. Be specific!

$6.$ What is the impact of the news story on customers or stakeholders?

$7.$ What decisions would you have made$/$different if you were in charge and why?

$8.$ Bibliography: $4$ sources minimum. $2$ consumer $($multi media$)$ and $2$ trade journals$/$pubs

All Presentations will be posted in a Module for other students to review and we may use some of these for in class discussions.