Select a Multinational Brand: Choose a brand that operates in both Nigeria and the UK $($e$.$g$.,$ you might consider brands like Nestle, Coca$-$Cola, Samsung, and MTN Group$).$ 

Compare and contrast the primary motivations and lifestyle segments in each country.

Brand Awareness$/$Loyalty: Investigate the brand's current awareness and loyalty in Nigeria and the UK$.$ Gather data and insights into the market segmentation and customer preferences.

Global Marketing Recommendations: Write an executive memo to the Director of Marketing of your chosen brand, presenting your findings and recommendations. Include insights from your VALS analysis and data on brand awareness$/$loyalty$.$ Propose tools, tactics, and strategies to understand the mindset of customers better and enhance opportunities for loyalty and retention globally.

Rationale and References: Provide a rationale for your recommendations, drawing on best practices in marketing strategy. Support your insights with credible sources. Include a reference list to justify your rationale.