Select a Multinational Brand: Choose a brand that operates in both Nigeria and the UK ( e

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Question:

Select a Multinational Brand: Choose a brand that operates in both Nigeria and the UK $($ e $.$ g $.,$ you might consider brands like Nestle, Coca $-$ Cola, Samsung, and MTN Group $) .$

Compare and contrast the primary motivations and lifestyle segments in each country.

Brand Awareness $/$ Loyalty: Investigate the brand's current awareness and loyalty in Nigeria and the UK $.$ Gather data and insights into the market segmentation and customer preferences.

Global Marketing Recommendations: Write an executive memo to the Director of Marketing of your chosen brand, presenting your findings and recommendations. Include insights from your VALS analysis and data on brand awareness $/$ loyalty $.$ Propose tools, tactics, and strategies to understand the mindset of customers better and enhance opportunities for loyalty and retention globally.

Rationale and References: Provide a rationale for your recommendations, drawing on best practices in marketing strategy. Support your insights with credible sources. Include a reference list to justify your rationale.