Question: Select a PRIZM profile. Using the bases for market segmentation categories, prepare a description of the customer who would fit into this category. Explain your

Select a PRIZM profile. Using the bases for market segmentation categories, prepare a description of the customer who would fit into this category. Explain your rationale.

Select a PRIZM profile. Using the bases for

01 Upper Crust 02 Blue Blood Estates Wealthy Older w/out Kids Wealthy Older w/Kids 05 Country Squires Upscale Middle Age w/Kids 04 Young Digerati Wealthy Younger Family Mix 07 Money & Brains Wealthy Older Family Mix 10 Second City Elite 08 Executive Suites Mature Upper Mid Middle Age w/out Kids 11 God's County Younger Upscale Older w/out Kids Upscale Older w/out Kids 13 Upward Bound 14 New Empty Nests Upscale Middle Age w/Kids Upper Mid Mature w/out Kids Family 16 Bohemian Mix 17 Beltway Boomers Upper Mid Middle Age Family Mix Upper Mid Older w/Kids 19 Home Sweet Home 20 Fast-Track Families Upper Mid Middle Age w/out Kids Upscale Middle Age w/Kids

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