Select a product, process, website, or organization you would like to benchmark and compare.

Identify three separate criteria, related to the focus of your benchmarking exercise, that may be used to evaluate and compare products$/$organizations$/$websites$.$

Select at least three specific business organizations$/$products$/$websites to compare.

Create a benchmarking table that lists criteria in the left$-$hand column and organizations$/$products$/$websites to benchmark in the top row.

Decide how each of the three criteria will be measured $($e$.$g$.,$ yes$/$no$,$ degree, amount, scale, etc.$).$

Fill in the table.

Give each product$/$organization$/$website an overall score$/$grade to establish which one best meets the three benchmarking criteria.

Write at least one paragraph explaining the value of going through such an exercise.