Select a recent PR campaign that promotes an issue, or an existing good reputation of an organization or its products/services (rather than a campaign aimed at repairing damaged reputation after a crisis). This will include a description of the situation, strategy and tactics, the majority this should be devoted to evaluating, not describing, the campaign.

1. What research informed the campaign? Discuss the relevant external/internal factors. 2. What seems to be the goal and objective(s) of the campaign? Who was the primary public for the campaign? What are their relevant characteristics? 3. How was the campaign implemented? What tactics were used? 4. How was the campaign evaluated? Was it successful? What recommendations would you make if this organization were your client?