Question: select a retail store 1. 2. Section 1: Pricing (15) Describe the price sensitivity you expect your customers to have based on the price elasticity

select a retail store

1. 2. Section 1: Pricing (15) Describe the price sensitivity you expect your customers to have based on the price elasticity of your products. Identify your predominant price strategy, apart from odd pricing, that you intend to use. Justify your choice. Explain how you intend to limit the number of mark-downs. Section 2: Merchandise management . Describe your merchandise philosophy. Outline your plan for your merchandise range. Construct a diagram depicting one of your product category lifecycles. (15)

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