Question: Select a specific company. While your selected company will collect and analyze their company s specific data regarding their company s holiday performance, using the

Select a specific company. While your selected company will collect and analyze their companys
specific data regarding their companys holiday performance, using the general data listed in this
case study, design your selected companys next year holiday marketing program. Identify three
specific positive messages that you think would reach a target market based on these industry
general trends for your selected company

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