Select a Super Bowl ad (pick from any previous year if you have a favorite). You can find the ads onYouTubeor just search for them.

Based upon your selected ad (don't forget to share which one you chose) and the information that you have read in the chapter answer these questions, keeping in mind that the budget ($4 million per 30-second spot) is known and some advertisers may have purchased more than one spot:

1. What was the target audience?

2. What was the objective of the ad? (remember the pyramid and funnel)

3. How does it play with the DAGMAR model?

4. In your opinion, considering what we looked at in week two about marketing to different generations, why would advertisers choose to spend so much on such a wide audience (consumers with different behaviors).